To those who are not familiar with affiliate marketing, two-tier could be a new term to you but to those who are involved in this kind of money-making experience; it could mean a stream of income.

Two-tier is an enticing feature of a particular affiliate program wherein, affiliates are allowed to sign-up additional affiliates below them.

So that when the sub-affiliates otherwise known as second tier affiliates, earns a commission, the affiliate above receives a commission too.

In two-tier system, the first tier of commission is just like in the usual affiliate program. Theoretically, affiliate programs can have multi-tier program with infinite number of tiers, however, there are practical limitations.

Two-Tier affiliate program is also recognized as Multi-Level Marketing. When you sign-up for an affiliate program, you are identified as the first tier and the person that you have recruited or encouraged to sign up is the second tier.

If there are additional tiers, then the system can now be regarded as multi-level marketing MLM. It is because at present, affiliates can freely select from thousands of affiliate programs and they can quickly switch from one program to another.

So if you want to use two-tier affiliate program to your advantage and generate more income by encouraging sub-affiliates to sign-up below you, make sure that you carefully choose your affiliate merchant.

Pick those merchants who generate stable stream of high quality products, give high or just commissions, offers real time tracking, furnishes you with a proven and tested advertising arsenal and treat their affiliates very well.

You can also sign-up for the merchant who gives high visitors-to-sales conversion rate. It is also advisable if you engage yourself with a web merchant that has a user-friendly website which you can access anytime so that you can monitor your statistics including visits and sales.

And if possible, choose the one with powerful marketing tools which you can use in promoting their products. Through these, you can not only build up a good relationship with your visitor, but also, you can easily get more tiers to sign-up under you.

Usually, this kind of affiliate program offers a very low first-tier payment but a sky-scraping second-tier commission.

If you want to start an affiliate program of your own, you surely have to decide whether it will be a single tier or two-tier affiliate program.

Who am I to say which of these two programs are better? But let me tell you the benefits you could get out of two-tier affiliate program. First, your profit will increase due to increased sales from the customers that your second tier has referred.

Second, you have a much broader customer base to which you can sell your products and services. Then, you gain more and stable income because the customers referred by your affiliate and sub-affiliates could probably develop a lifetime loyalty on your site and your products.

Plus, you have an army of sub-affiliates who will promote and resell your products and services to their visitors and subscribers. Two-tier program has been a proven winner and should be the number one choice for the budding affiliates as well as for the affiliate program managers.

When you start gaining profits from your site as well as your tiers, this is now the right time to say that you have used two-tier affiliate program to your advantage.

Keep your creatives and sales copy up to date. You should also hold virtual meetings. There are many ways to market a product or a service and providing the potential clients and customers with testimonials is one of the best ways to market.

The power of testimonials can never be underestimated. People, especially nowadays, will only purchase products or avail services which have been referred to them by people whom they know.

But most of the times, this is not an option that is in the hands of the business owner, he has to do the next best thing, which is to get testimonials from his past clients.

Every business must have testimonials to be able to stand out in the ever crowded markets. There are many benefits of having testimonials.

Here are some of them. Testimonials appease the target market. Testimonials usually lessen the doubts of the target market.

There are a lot of scammers and con artists nowadays, and this has turned the market into a fearsome one. Credible testimonials provide security to the people who are eyeing at a certain product or service.

The provision of testimonials gives people a much more relaxed attitude towards a product or service. Testimonials assure quality. Aside from confirming the existence of a business and lessening doubts, testimonials provide assurance to potential customers and clients of the quality of the product or service.

Testimonials give advantage. There are many products and services out there and one of the ways to stand out from the rest is the use of credible testimonials.

There are many types of testimonials. Testimonials are usually categorized according to the source. Here are a few examples:.

This is probably the most effective type of testimonial. Experts can be credible sources of testimonials. In a world that is run by mass media, celebrities have become powerful sources of testimonials.

Today, even infomercials are infested by testimonials from celebrities. There is much more to making a testimonial an effective tool for marketing than gathering them.

Good testimonials are the ones which can be compressed into a few catchy words. However, one must never rephrase or edit what the client had said.

How to get the right kinds of testimonials will be discussed later. Credible testimonials should also contain the complete attributes of the people who gave them.

Their titles, location and age should be included whenever possible. Visual appeal will also be a great help in using testimonials. If the clients are willing, one must insist in taking photographs or videos for their testimonials.

So how does a business owner get started with the whole testimonial thing? Here are some steps on how to archive testimonials. Ask the help of your customers.

One must be able to communicate to his customers his need of getting their testimonials. Interview your customers. Ask them if they are willing to make a written testimonial.

You can offer to make the testimonial yourself based on their responses during the interview but the testimonial is still up for their approval.

You might want to make the wordings catchy and let them approve the testimonials. Ask them if you could record the testimonial using a tape recorder or video cam.

A video testimonial is better, but of course, many people are camera-shy and this can be a limited option for most.

Choose the best testimonials. Use the best ones so as to maximize the benefits that your product can get from the testimonials.

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